The release of Halo 3 was wildly anticipated, as the video was the third in the original trilogy of the Halo games. As a result, the Halo 3 free download was one of the most downloaded video game demos in the history of the Xbox 360. What many people don't remember is that the Halo 3 trial download helped make another game - Crackdown.
What does the Halo 3 demo download have to do with any another video game? Well, it has a great deal to do with the sale and promotional work for a game that was originally planned for release on the Xbox system. Microsoft had become worried that Crackdown wouldn't sell a lot.
So they used a marketing tactic, the one of bundling Crackdown with an access code for the Halo 3 trial download. And it worked in that Crackdown sold 1.5 million copies within the first six months of its release. Those aren't Halo 3 numbers, which sold 8.1 million copies in slightly over a year, but for a lesser well-known game that's fantastic.
Microsoft had resorted to the Halo 3 trial download tactic because of poor opinions about the game from the game testers. They found the nonlinear nature of the game off-putting, often leaving them asking themselves what they were supposed to be doing next.
Because of this, the powers that be knew that something had to be done or the game would be a loser. It may appear dodgy practice at first to attempt to force sales of a game that's expected to be unpopular, but in retrospect people love the game and it was a good thing that they were able to get the chance to play it.
In Crackdown, and that includes the version associated with the Halo 3 trial download, individuals play the role of an agent who is detailed to beat the kingpins or leaders of various gangs. To do this they make use of some superhuman powers such as super strength and super agility. In order to gain these powers, players have to accumulate experience by defeating enemies who then release experience orbs. The clever part of the system was that the sort of orbs released was reliant on the manner in which the agent killed the enemy. For instance, a firearms orb appears if the enemy was killed with a gun.
So, although at first sight this game bundled with the Halo 3 trail download appears to be no more than a veiled marketing gimmick, in reality, it exposed gamers to a fascinating new gameplay world.
What does the Halo 3 demo download have to do with any another video game? Well, it has a great deal to do with the sale and promotional work for a game that was originally planned for release on the Xbox system. Microsoft had become worried that Crackdown wouldn't sell a lot.
So they used a marketing tactic, the one of bundling Crackdown with an access code for the Halo 3 trial download. And it worked in that Crackdown sold 1.5 million copies within the first six months of its release. Those aren't Halo 3 numbers, which sold 8.1 million copies in slightly over a year, but for a lesser well-known game that's fantastic.
Microsoft had resorted to the Halo 3 trial download tactic because of poor opinions about the game from the game testers. They found the nonlinear nature of the game off-putting, often leaving them asking themselves what they were supposed to be doing next.
Because of this, the powers that be knew that something had to be done or the game would be a loser. It may appear dodgy practice at first to attempt to force sales of a game that's expected to be unpopular, but in retrospect people love the game and it was a good thing that they were able to get the chance to play it.
In Crackdown, and that includes the version associated with the Halo 3 trial download, individuals play the role of an agent who is detailed to beat the kingpins or leaders of various gangs. To do this they make use of some superhuman powers such as super strength and super agility. In order to gain these powers, players have to accumulate experience by defeating enemies who then release experience orbs. The clever part of the system was that the sort of orbs released was reliant on the manner in which the agent killed the enemy. For instance, a firearms orb appears if the enemy was killed with a gun.
So, although at first sight this game bundled with the Halo 3 trail download appears to be no more than a veiled marketing gimmick, in reality, it exposed gamers to a fascinating new gameplay world.
About the Author:
If you like Halo 3 and are interested in reading more about it, why not pop over to Halo 3 Info on our website called Halo 3 Insider Secrets
0 comments:
Post a Comment